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'Clean Happy' set to conquer the global marketplace.
March 12, 2012
By: TOM BRANNA
Editor
Method debuted its first global brand campaign, “Clean Happy”. According to the company, who released a book in September 2011, the colorful, quirky campaign launches with a brand anthem music video and will be followed by a series of consecutive Method of the Month music video vignettes – each supported by a social media program, viewer and community offerings, and an online media buy. The 11-year-old company’s brand anthem video portrays the fun side of cleaning with Method prod...
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